The challenge
Groeigroen's business model could not be handled by standard tools
They needed to:
- Sell trees as investment products
- Calculate and manage future payouts over time
- Provide clients with visibility on their returns
- Generate investment documents dynamically
At the same time, their operations were largely manual, with no structured way to:
- Track payouts
- Automate financial flows
- Centralize investor data
The solution
We built a fully customized system on Odoo, designed to handle both e-commerce and financial logic
Custom payout engine
At the core of the system lies a fully custom module:
- Each purchase automatically generates multiple future payouts
- Every payout is linked to: a customer, a sale, a payment date
- Teams can track: upcoming payouts, paid vs pending amounts
This transforms a simple purchase into a structured financial lifecycle.
Automated financial workflows
Once a sale is confirmed:
- A payout schedule is automatically created
- All financial records are generated instantly
- Teams can manage payouts directly inside Odoo
No need for spreadsheets or manual tracking.
Dynamic document generation
We implemented automated document creation:
- Investment documents are generated instantly
- Data is injected dynamically into templates
- Documents are sent automatically to customers
This ensures: accuracy, consistency, time savings.
Investor portal
Clients access a dedicated portal where they can:
- View their investments
- Track expected returns over time
- Access documents and invoices
This provides full transparency and improves trust.
Key takeaways
What we learned at Dasolo
When your business model mixes e-commerce and finance, standard tools are not enough.
Build custom logic to reflect your financial reality. Automate complex calculations to avoid manual errors.
Give users full visibility to increase trust and engagement. Integrate everything into one system to stay scalable.