Odoo Events: Registrations, Booths, and Ticket Sales

Introduction

Odoo Events bridges brand presence and revenue: websites, campaigns, and events should feed the same customer record your sales team works every day.

Marketing and web teams frequently operate in isolation, so leadership cannot answer which channels produce qualified opportunities or repeat buyers.

Events in Odoo lets you publish, capture demand, and measure campaigns while sharing products, prices, and stock rules with Sales and CRM.

Marketing managers, e-commerce leads, and founders growing inbound pipelines can use this guide to align growth tactics with backend processes.

Events is part of Odoo's modular ERP. Teams adopt it when they want clear responsibilities, repeatable workflows, and searchable history instead of isolated messages and offline spreadsheets. Odoo Events: Registrations, Booths, and Ticket Sales states the storyline for stakeholders approving budgets while.

This article is a ranked Top 10 from Level 1 (easy) to Level 10 (expert). Every level includes numbered steps: what you would actually click in Odoo Events.

Start where you are comfortable, not at level 10 because it sounds impressive.

Read the challenge section next, then open the level that matches your team today.

In this guide, you will see:

• What Odoo Events is responsible for in a typical company stack
• Where teams feel the most friction today (and why)
• Ten ranked use cases from beginner discipline to advanced strategy
• When automation or integrations justify bringing in an Odoo partner

The Challenge

Traffic is up 40 percent, but the sales team says leads are weak. Web analytics and CRM tell different stories, and nobody can name which campaign funded last quarter's best customer.

Marketing and web generate activity, but leads and orders do not always connect to sales follow-up. Teams cannot see which campaigns pay back without manual spreadsheets.

Sound familiar? Teams usually hit these walls:

• Website leads that never become opportunities
• Product and price data different online vs internal sales
• Campaign results that cannot be tied to won deals

The good news: you do not need a big-bang project to fix everything. Pick one use case below, run it for 30 days in Odoo Events, and measure what changes.

Top 10 Events Use Cases

10 use cases for Odoo Events, ranked from Level 1 (easy, do it this afternoon) to Level 10 (expert). Each one answers: what would we build, and what are the clicks in Odoo?

Level 1 is the easy daily win. The last level is intentionally over the top so you see how far the same app can scale when architecture and data stay clean.

Pick your level, follow the numbered steps in a test database, then move up when the previous level feels boring.

1. Publish your first free event with a public registration page Level 1 — Easy

Level 1 is the simplest Events action: one organizer, one event, one free ticket. No payment, no agenda, no automation, just a page where prospects sign up on their own.

Here's how you'd do it in Odoo:

1. Install the Events app, then go to Events, Events, New, and name it Open House Q1.
2. Set Start Date and End Date, pick the venue address, and write a short description in the Description tab.
3. Open the Tickets tab, add one line called General Admission with price 0 and seats limited to 50.
4. Click Go to Website, edit the cover image and the headline in the website editor, and Publish the event page.
5. Open the public URL in an incognito tab, register a fake attendee, and verify the seat is reserved on the event form.

What you get: Prospects sign up themselves without a single email exchange, and the seat count updates live on the event form.

2. Send a confirmation email and a printable badge with QR code Level 2 — Easy

Level 2 polishes the registration flow with the two assets every attendee expects: a clear confirmation email and a printable badge ready for the door. Both are generated by Odoo from a template.

Here's how you'd do it in Odoo:

1. Open the event, switch to the Communication tab, and add a Mail Template that fires at Registration with subject and body.
2. Edit the body to include the event name, date, address, a calendar attachment, and a friendly line about what to bring.
3. Open Events, Configuration, Event Templates, and edit the Badge Template to add your logo and the attendee name field.
4. Tick Print Badge on Registration so a PDF with a unique QR code is generated for every confirmed attendee.
5. Register a test attendee, open the email in your inbox, download the badge PDF, and verify the QR code is unique per registration.

What you get: Every attendee gets a branded confirmation in seconds and walks to the venue with a badge already printed at home.

3. Sell paid tickets in multiple tiers with Early Bird, Standard and VIP Level 3 — Easy

Level 3 turns the event into a paid one, the first revenue lever of the blog title. Multiple ticket categories let you reward early commits, raise the price as the date approaches, and offer premium access.

Here's how you'd do it in Odoo:

1. Install Payments, connect Stripe in Accounting, Configuration, Payment Providers, and enter the live keys after the test pass.
2. Open the event, Tickets tab, and add three lines: Early Bird at 79 euros, Standard at 119 euros, VIP at 249 euros.
3. Set Sale End Date on Early Bird so it closes automatically, and tick Show Remaining Seats to create scarcity on the page.
4. Mark VIP as Limited with 20 seats and list the perks (front row, lunch, after-party) in its description.
5. Book a test ticket through Stripe and open Events, Reporting, Ticket Sales to track revenue per category.

What you get: Revenue is captured upfront with multiple price points, and the Early Bird wave funds the venue before the marketing push starts.

4. Open a call for speakers and publish the agenda as Tracks Level 4 — Medium

Level 4 introduces the content layer: a public call for proposals collects sessions from speakers, and approved Tracks build the agenda that attendees browse on the event page.

Here's how you'd do it in Odoo:

1. Install Events, Track, then on the event tick Schedule and Tracks plus Allow Track Proposals in the Communication tab.
2. Open Events, Configuration, Tags, and create session tags like Product, Strategy, Tech, Workshop for the public filter.
3. Share the Submit a Talk public link on LinkedIn and email; speakers fill the form with title, abstract, bio, and headshot.
4. Review proposals in Events, Tracks, Proposals, move the best ones to Confirmed, and assign a duration and a session tag.
5. Open the website editor on the Agenda block, reorder Tracks by time, and Publish so attendees see the full schedule live.
6. Track the number of submissions and the acceptance rate in Events, Reporting, Tracks to refine future calls.

What you get: The agenda fills with relevant speakers without a single phone call, and attendees buy tickets earlier when they see the lineup.

5. Schedule sessions in rooms without conflicts using Locations Level 5 — Medium

Level 5 layers physical reality on top of the agenda. Multiple rooms, parallel tracks, and a clash detector turn a long speaker list into a coherent multi-track program any attendee can follow.

Here's how you'd do it in Odoo:

1. Go to Events, Configuration, Locations, and create the rooms (Main Hall, Studio A, Studio B, Workshop Room) with their seat capacity.
2. Open every Track and assign a Location, a Start Time, and a Duration so the system detects overlaps automatically.
3. Open Events, Tracks, Agenda View, switch to Gantt, and drag any clashing track to a free slot in the right room.
4. Tick Allow Visitors to Build a Personal Agenda and add a Capacity warning so a Track tags as Almost Full at 80 percent.
5. Print the master schedule from Reporting, Agenda by Room and pin it at the venue entrance for walk-ins.

What you get: Operations teams stop redrawing the schedule by hand, and attendees navigate a clear multi-track program from the website or their phone.

6. Sell booths and sponsor packages to exhibitors Level 6 — Medium

Level 6 unlocks the second revenue stream of the blog title: Booths. Categories, prices, and a self-service page let sponsors pick and pay for their spot without a single back-and-forth email.

Here's how you'd do it in Odoo:

1. Open the event and tick Booths in the Communication tab to enable the exhibitor module on this event.
2. Go to Events, Configuration, Booth Categories, and create Standard at 990 euros, Premium at 2 490 euros, Platinum at 6 900 euros.
3. On each category, list the deliverables: booth size, logo placement, included passes, lead scan licences, after-party seats.
4. Open the event Booths tab and create twenty individual booths (S01 to S20) mapped to the floor plan and a category.
5. Share the Become a Sponsor public link with prospects; they pick a booth, fill the company form, and pay via Stripe in one flow.
6. Open Events, Reporting, Booths Sold to see fill rate per category and reprice the next edition based on demand.

What you get: Sponsorship revenue is captured weeks before the venue is locked, and the floor plan fills without a single sales call.

7. Scan attendee badges on site to generate CRM leads in real time Level 7 — Hard

Level 7 connects the door to the pipeline. Staff scan the badge QR code with the Attendees app on a phone, and every scan checks the attendee in, opens a CRM lead, and pushes the booth visit to the sponsor.

Here's how you'd do it in Odoo:

1. On the event, open the Communication tab and enable Use Attendee Mobile App so badges can be scanned with a phone camera.
2. Create a user group Event Staff in Settings, Users, and assign the gate team plus every sponsor booth owner to that group.
3. Open Events, Configuration, Lead Generation Rules, and add a rule: on Badge Scan at Booth, create a CRM Lead with attendee answers.
4. Tag every lead with the Booth name as a Source so revenue is traceable to the booth that captured it three months later.
5. Hand each booth a phone with the Attendees app installed; staff scan badges all day and notes go straight into the lead.
6. After the event, share a Reporting dashboard Leads per Booth with every sponsor so they renew their slot for the next edition.

What you get: Booth conversations stop disappearing into business cards, and every sponsor walks away with a clean list of qualified leads in CRM.

8. Drive registrations with multi-segment email and SMS campaigns Level 8 — Hard

Level 8 plugs Events into Marketing Automation. Segmented campaigns push the right message to the right audience at the right moment, and SMS reminders close the gap on the day of the event.

Here's how you'd do it in Odoo:

1. Install Marketing Automation and SMS Marketing, create a Mailing List called Events Pipeline, and import past attendees and warm leads.
2. Build a campaign with three segments: Past Attendees, Newsletter Subscribers, Cold Industry Contacts, each with its own subject line.
3. Schedule three waves four weeks, two weeks, and three days before: Save the Date, Speakers Announced, Last Seats Available.
4. Add an SMS step the morning of the event with the venue address, the start time, and a one-tap link to the personal agenda.
5. Open Events, Reporting, Registrations by Source to compare the conversion rate of each segment and each wave and unsubscribe buyers automatically.

What you get: Registrations climb week after week instead of arriving in one panicked rush, and SMS reminders push attendance close to one hundred percent of buyers.

9. Turn every attendee into a CRM lead with a post-event nurture sequence Level 9 — Hard

Level 9 connects Events to the rest of the stack. Every registration lands in CRM with the right tags, and a drip nurtures cold leads while reps focus on the hottest booth scans.

Here's how you'd do it in Odoo:

1. In Studio Automation, create a rule: on Registration Confirmed, create a CRM Lead with the event name, the ticket type, and the source.
2. Tag VIP and Platinum buyers with a Priority flag so reps see them at the top of My Pipeline the morning after the event.
3. Two days after the event ends, fire an email with the recording link, a thank-you note, and a one-tap meeting booking link.
4. Enrol non-VIP attendees in a four-step Marketing Automation drip spaced one week apart with a return offer at the end.
5. On any reply or meeting booked, create an Activity for the right rep so a human always closes the loop in under one hour.
6. Build a Spreadsheet pivot Funnel from Event: registrations, attendance, leads, won deals, with conversion per ticket type and per booth.

What you get: Events stop being a cost line and become a measured revenue channel, with every euro of marketing spend traced to a closed deal.

Wiring Events to CRM, Marketing Automation, and the funnel dashboard with the right field mapping is the kind of cross-app orchestration Dasolo runs as a partner-led engagement.

10. Orchestrate the full event with an AI agent, dynamic pricing and live dashboards Level 10 — Expert

Level 10 is the full operating system: an AI agent answers every attendee question, dynamic pricing keeps revenue optimal, and a live dashboard shows registrations, booths and leads from one screen.

Here's how you'd do it in Odoo:

1. Train the Odoo AI Agent on the event page, the FAQ, the speakers, and the agenda so it answers attendee questions 24/7 by chat and email.
2. Hook the AI to the ticket form: it qualifies the buyer, recommends Early Bird, Standard, or VIP, and triggers the right Stripe link.
3. Enable Dynamic Pricing: a Studio rule raises the Standard ticket by 10 percent every time the sell-through rate crosses a 20 percent threshold.
4. Plug a VoIP provider (Aircall, Twilio, Ringover) so a Platinum sponsor lead triggers an outbound call within two minutes with an AI briefing.
5. Wire Helpdesk: on-site issues raised by SMS open a ticket on the right team (logistics, AV, badge desk) with the right priority and SLA.
6. Build a Spreadsheet dashboard Event Engine Live: registrations, ticket revenue, booth revenue, leads scanned, AI confidence, refreshed every minute.

What you get: The event runs itself end to end, humans focus on speakers and sponsors, and revenue, attendance and lead quality are measurable in real time.

Designing the AI prompt library, the dynamic pricing logic, the VoIP and Helpdesk handoffs, and the live event dashboard is the architecture Dasolo assembles as a partner-led growth engagement.

When Expert Help Makes Sense

If levels 1 to 6 fit your world, you can often succeed with standard Odoo Events, a patient internal owner, and a sandbox where people are allowed to break things safely.

From level 7 upward, the stakes rise: automated workflows that email the wrong customer, Studio fields that block upgrades, APIs that silently stop syncing stock at 2 a.m.

That is not a failure of your team. It is a signal that architecture, testing, and governance matter.

Bring in a partner when you need multi-app design, country-specific compliance, complex integrations, or a go-live date the board already put in the calendar.

Work With Dasolo

Dasolo helps companies implement Odoo the way they actually work: custom apps, clean integrations, and training people will remember after the consultants leave.

If your roadmap for Events includes the advanced use cases in this guide, we can map a phased plan: quick wins first, then automation and integrations with clear owners and test scripts.

You keep control of scope and budget. We bring the Odoo depth so your team does not learn expensive lessons in production.

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