The challenge
Just Frame It's business model created extreme operational complexity
They needed to handle:
- Thousands of possible product combinations
- Pricing that depends on dimensions, materials and labor
- A real-time configurator on their website
- A direct connection between e-commerce and manufacturing
Traditional e-commerce systems could not support this.
Creating all possible product variants would have resulted in millions of combinations, making it impossible to manage.
The solution
Dasolo designed and implemented a fully customized system connecting their front-end configurator to Odoo, built specifically to handle dynamic product creation and advanced pricing logic
Products created on demand
Instead of relying on predefined products, Dasolo implemented a system where:
- Each order generates a new product in real time
- A custom Bill of Materials is created automatically
- The system adapts to the exact configuration chosen by the customer
This approach removes all limitations linked to traditional product structures.
Advanced pricing engine
Dasolo developed a dynamic pricing engine based on:
- Dimensions of the frame
- Material usage
- Production complexity
- Labor costs
Each component includes its own pricing logic and formulas.
This allows Just Frame It to:
- Maintain accurate margins
- Adjust pricing instantly
- Scale without losing control over profitability
Seamless manufacturing integration
To ensure operational efficiency, Dasolo connected the entire flow:
- Orders from the website trigger automated processes
- Components and quantities are calculated instantly
- Manufacturing orders are generated without manual input
- Production teams receive structured and reliable data every time
Automation & internal control
Dasolo also implemented tools for internal teams:
- Automated generation of product data
- Configuration tools to simulate custom products
- Excel exports with pricing for suppliers
- Full control over pricing formulas and margins
This gives the team both flexibility and autonomy.
Key takeaways
What we learned at Dasolo
On-demand product & BoM generation removes the limits of traditional e-commerce.
Advanced pricing formulas and automated manufacturing workflows scale with complexity.
A custom logging & debugging system ensures long-term stability for complex systems.